Well, it was bound to happen sooner or later. Amazon announced Friday that they are suing 1,114 reviewers who offer their services on Fiverr. They were also clear to state they are NOT suing Fiverr. :0 Why not? Apparently it’s okay for Fiverr to promote fake reviews but not the people Fiverr promotes to do those fake reviews. 🙁 Remember this list?
Here are more details on the lawsuit which, frankly, makes no sense. It will take a lot more than this to clean up Amazon’s brand. And what’s up with the comment from Amazon that only a small fraction of Amazon’s reviews are fake? The percentage of fake reviews on Amazon is very high, closer to 90%. There’s also no lawsuit against fake reviewers who leave NEGATIVE reviews for the competition. It looks like if you’re selling your books on Amazon and negative fake reviewers hit your titles, you’re stuck.
In April, Amazon sued four websites featuring paid reviews for Amazon titles. The four sites were: buyazonreviews.com, buyamazonreviews.com, bayreviews.net, and buyreviewsnow.com.